Friday 30 April 2010

The beginning

Dear reader,

This is my first time to write a blog, I haven't even ever read a blog before and while it's a little daunting it's also got a chill of excitement to it :) like starting anything new for the first time.

So here I begin the story, if you are reading this I suppose you've joined in on the story so thank you and welcome - it's good to have some company along life's journey's and this is what this is all about for me. I'm on a journey, one which I need an outlet to communicate, which is where my blog comes in to help.

I'm Ciaran, and while I will no doubt share a lot more about myself through the course of my blogging the first thing I want to share with you is why I'm here. I've been in the catering industry, mainly restaurants, my whole life and recently I have decided to start my own catering business here in London. I've spent the last few weeks researching, testing, eating, feeding and experimenting trying to find what I want my business to mean, for me and for my customers because it is the ultimate reflection of who I am - in an abstractional, eat me I'm the ultimate rich, moist, mouth watering, spine tingling chocolate cake, kind of way. Hmmm, excuse me, time for a muffin I think ;)

Today I spoke with a wonderfully support friend of mine, Harris, over skype. He was very excited, which seems to be a natural state for Harris, for me to speak with a friend of his, Jossie. Jossie works for St Johns Ambulance in Australia, in the marketing department no less, and seemed equally as excited about my catering business and to share her expertise. Which is where the idea about creating a blog came up. Starting anything up on your own, as I'm sure many people have experienced, can feel rather isolated at times. Add this to working with food which, like my beautiful canine Jerome, can be a little none responsive and you can find yourself showing signs of early dementia or plain insanity. Neither a state I wish to enter voluntarily.

So the rest of today will be spent formally creating my business plan. I need to have it to show Jossie and Harris as they are helping me out with the branding of my business, logo, colour scheme and that kind of stuff. Harris is in "Visual", something about making things look good - he does a pretty good job on himself so I'm sure he's good at his job too. For me though this part can be the most difficult part, especially where you have to identify your potential client base. Hmmm, let me think, people who eat?! :) maybe not that simple then, eh?

so we'll catch up more tomorrow